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Place-Based Marketing Strategy
Story-of-place positioning, seasonal communications planning, and messaging that makes a property, store, or destination memorable and discoverable.
Strategic communications since 2010
Give people a reason
to come through the door.
Restaurants, hotels, venues, destinations, developments, and other place-based businesses work with Green Purse to become more visible, desirable, and connected through strategic storytelling, original content, partnerships, events, and PR.
Based in the Washington, D.C. area and led by communications consultant Lisa Mabe.
A limited number of client partnerships are accepted by invitation or referral.
Introduction
Your business is already full of stories. Let’s make sure people see them.
A new dish. A seasonal event. A beautiful space. A local partnership. A reason to visit this weekend.
The most effective social communications often begin with what is already happening inside your business. I uncover those moments, capture them thoughtfully, and turn them into stories that help people feel connected to your brand before they ever walk through the door.
With more than 20 years of experience across communications, public relations, marketing, events, and partnerships, I bring senior-level strategy to the everyday work of staying visible online and in real life.
The approach
Every place has a feeling. The right people should be able to find it.
My approach brings together storytelling, public relations, social media, and partnership thinking to make distinctive places more visible, relevant, and discoverable. I start by understanding what makes a place feel special — its atmosphere, people, details, experiences, and stories — then find the most compelling ways to bring that feeling to life.
That might mean social content, a media story, a strategic partnership, a seasonal opportunity, or simply making sure your place is showing up in the right places online. Because the goal isn’t simply to be seen. It’s to be seen by the right people — and make them want to come through the door.
Services
A more thoughtful way to stay visible.
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Public Relations & Media Relations
Media story development, journalist outreach, press materials, earned coverage, and expert positioning for you and your place.
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Social Media & Content Creation
On-location photography and video, editorial planning, writing, publishing, and community engagement designed around your business.
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Short-Form Video Storytelling
Reels, TikTok videos, behind-the-scenes features, and interviews that feel natural to the platform while remaining polished and on-brand.
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Events & Seasonal Campaigns
Openings, launches, holidays, ticketed events, and milestones that create momentum and give people a reason to visit.
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Community Partnerships
Collaborations with neighboring businesses, cultural organizations, and local voices to extend your reach and deepen community roots.
About
Meet Lisa Mabe
I have spent more than 20 years helping businesses and organizations earn attention, communicate their value, and build stronger relationships with the people they serve.
I founded Green Purse in 2010 and have worked across public relations, strategic communications, consumer marketing, partnerships, events, retail, hospitality, food, agriculture, and purpose-driven business.
My work has always centered on visibility: identifying the stories worth telling, finding the right way to tell them, and helping them reach the people who matter.
Today, I partner personally with a select group of businesses that benefit from consistent social storytelling, beautiful original content, thoughtful public relations, and a senior communications perspective.
I am based in the Washington, D.C. area and especially enjoy working with place-based businesses that create memorable places, experiences, products, and reasons for people to gather.
Place-Based Social Storytelling for Places People Love to Experience
Signature engagement
The Visibility Partnership
A highly personalized engagement for businesses that want a steady stream of relevant content and strategic communications support — extending the work of their existing team without the overhead of a full-time social media hire.
Every partnership is shaped around the client’s location, audience, schedule, and visibility goals. Rather than offering generic content packages, I work closely with a limited number of businesses whose stories, experiences, and ambitions are well matched to my approach.
- 01Monthly content and communications plan
- 02Scheduled on-location content sessions
- 03Photography and short-form video
- 04Instagram, Facebook, TikTok, and other platform support
- 05Seasonal and event promotion
- 06Public relations opportunity identification
- 07Organized digital content library
By invitation
A human lens for stories that stop the scroll.
Green Purse finds the stories and spaces that make people want to show up for themselves. A new dish, a seasonal detail, a quiet corner that suddenly feels like a destination—those moments are everywhere when you know how to look for them.
With a background in consumer research, I think through the eyes of the guest, shopper, visitor, and local regular. My eye is drawn to beauty and intention: light, texture, mood, and the small cues that make someone pause and feel invited in.
In a time of AI, the human touch matters more than ever. While we may use a few tools for support, we never hand content creation over to machines. Every story, caption, and image is shaped by real attention—real content, real voices, real perspective.
Inquire
Tell me what deserves more visibility.
Share a little about your business, what’s happening now, and who you want to reach. On our call, we’ll look together at where your property is showing up, where it’s missing, and where competitors may be capturing attention. Then we’ll identify a few realistic opportunities to put your place in front of more of the right people.
Green Purse is based in the Washington, D.C. area and serves select clients locally and beyond.